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History Of Relationship Marketing And CRM

History Of Relationship Marketing And CRM What is Relationship Marketing?  Relationship Marketing is a shift in attention from quantity of customer relations to quality.  Nike Brand Example:  Quantity of Customers relations: If 10,000 moderately loyal customers spend 10 Euros in a year in buying Nike products; then the revenue is 100,000 euros. Quality of Customers relations: If 1,000 extremely loyal customers spend 100 Euros in a year in buying Nike products; then you will still be able to get revenue of 100,000 euros. But, the main point is which way...
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